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Privacy Policy & Terms of Service

Last Updated: August 7, 2026

Mercury Human Performance (“MHP,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you provide to us. This page explains how we collect, use and protect information through our website and services, as well as the terms governing your use of our website, bookings, memberships, training programs and other services.

By using our website or services, you acknowledge the practices and terms described below.

Privacy Policy

1. Information We Collect

We may collect personal information that you voluntarily provide when you:

This information may include your name, email address, phone number, billing information, registration details and other information reasonably necessary to provide the requested service.

Payment information may be processed through third-party payment providers. MHP may not directly receive or store complete payment card information.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels and similar technologies.

This information may include:

We may use this information to understand how visitors use our website, improve the user experience, evaluate our marketing efforts and better understand how people discover and interact with MHP.

3. Analytics and Advertising

MHP may use third-party analytics and advertising technologies, including services such as Google Analytics and Meta advertising tools.

These technologies may use cookies, pixels or similar identifiers to help us understand website traffic, measure advertising performance and determine whether someone who interacted with an advertisement later completed an action on our website.

Information collected through third-party technologies may also be subject to the privacy policies and practices of those providers.

4. How We Use Your Information

MHP may use information we collect to:

MHP does not sell personal information to advertisers.

5. Email and Text Communications

When you register for an MHP service or otherwise request communications from us, you may receive transactional emails or text messages related to your registration, purchase or participation. These communications may include confirmations, reminders, scheduling information, changes and important service updates.

If you separately consent to receive marketing communications, MHP may also send occasional promotional emails or text messages regarding programs, memberships, events, training opportunities and other MHP offerings.

Consent to receive marketing communications is not a condition of purchase.

You may unsubscribe from marketing emails using the unsubscribe link provided in those messages.

You may opt out of marketing text messages by replying STOP. Message and data rates may apply. Message frequency may vary.

Opting out of marketing communications does not necessarily prevent MHP from sending transactional or administrative communications reasonably necessary to fulfill an existing booking, membership, purchase or requested service where permitted by law.

6. How We Share Information

MHP may share personal information with trusted service providers when reasonably necessary to operate our business and provide our services.

These providers may assist us with services such as:

We may also disclose information when required by applicable law, regulation, legal process or governmental request, or when reasonably necessary to protect the rights, safety or property of MHP, our participants, our employees or others.

We do not authorize service providers to use personal information for purposes unrelated to providing their services to MHP except where otherwise permitted by law.

7. Cookies and Similar Technologies

Our website may use cookies, pixels and similar technologies to provide website functionality, remember preferences, understand website usage and measure marketing effectiveness.

Depending on your browser, device and location, you may be able to limit or disable certain cookies through your browser settings or available website privacy controls.

Disabling certain cookies may affect the functionality or performance of portions of our website.

8. Data Security

MHP uses reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse or disclosure.

However, no website, electronic transmission or data-storage system can be guaranteed to be completely secure. MHP cannot guarantee the absolute security of information transmitted through or stored by our systems or third-party service providers.

9. Data Retention

MHP may retain personal information for as long as reasonably necessary to provide our services, administer memberships and registrations, maintain business and transaction records, comply with legal obligations, resolve disputes and enforce our agreements.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

10. Your Privacy Choices

Depending on applicable law, you may have certain rights regarding your personal information, including the ability to request access to, correction of or deletion of certain personal information.

You may also opt out of marketing communications at any time using the methods described in this Privacy Policy.

Privacy-related requests may be submitted using the contact information at the bottom of this page.

11. Children’s Privacy

Our website is not intended to independently collect personal information from children in violation of applicable law.

When minors participate in eligible MHP activities, registration, consent, waivers and other required documentation must be completed or authorized by a parent or legal guardian where required by MHP policy or applicable law.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms or services.

MHP is not responsible for the privacy practices, security, availability or content of third-party websites or services. We encourage users to review the applicable privacy policies before providing personal information to a third party.

Terms of Service

1. Acceptance of Terms

By accessing the MHP website, submitting a registration, purchasing a service, enrolling in a membership or otherwise using MHP services, you agree to these Terms of Service and any additional terms presented in connection with a specific service.

If you do not agree to these Terms, you should not use the applicable website or service.

2. MHP Services

Mercury Human Performance provides human performance training, firearms-related training, private coaching, group training, memberships, classes, events and related educational and performance-development services.

Specific programs, instructors, schedules, availability, benefits, equipment, training content and pricing may change from time to time.

3. Eligibility and Participation

Participants must satisfy any age, eligibility, onboarding or other requirements associated with the specific MHP service in which they participate.

Participants may be required to provide valid identification and complete additional documentation before participating.

Minors may only participate in eligible activities with the authorization of a parent or legal guardian and in accordance with applicable MHP policies and law.

MHP reserves the right to determine whether an individual is eligible to participate in a particular activity when reasonably necessary for safety, legal or operational reasons.

4. Registration and Booking

Participants are responsible for providing accurate and complete information when registering for an MHP service.

Reservations are subject to availability and may require payment before they are considered confirmed.

MHP reserves the right to modify, reschedule or cancel a class, event, training session or other service when reasonably necessary because of instructor availability, facility conditions, safety concerns or circumstances outside MHP’s reasonable control.

5. Payments

Prices and applicable payment terms will be presented at the time of purchase, registration or enrollment.

Unless otherwise stated, payment is due according to the terms presented during checkout.

Prices may change from time to time. Applicable taxes, fees or additional charges will be disclosed during checkout when required.

MHP may use third-party providers to securely process payments.

6. Cancellations, Rescheduling and Refunds

Cancellation, rescheduling and refund policies may vary depending on the service purchased.

Any service-specific cancellation, rescheduling or refund terms presented during checkout, registration, booking or enrollment will apply to that purchase.

Participants who fail to attend a scheduled session without providing the required notice may forfeit the session, reservation, credit or associated payment.

MHP reserves the right to make reasonable exceptions at its discretion.

7. Memberships

MHP memberships are subject to the pricing, benefits, billing terms and additional conditions presented at the time of enrollment.

Depending on membership level, benefits may include:

Certain membership benefits may require reservations, onboarding or additional fees.

Membership does not guarantee availability for every class, coaching session, clinic, event or other activity.

Recurring memberships will continue according to the billing and cancellation terms accepted at enrollment until properly canceled.

8. Facility Access and Conduct

All participants and members are expected to conduct themselves safely, responsibly and respectfully while using MHP facilities or participating in MHP programs.

Participants must follow all instructions provided by MHP staff and instructors, particularly instructions relating to safety, equipment and facility use.

Facility access credentials, including any credentials associated with 24/7 member access, are personal to the authorized member and may not be shared or transferred.

MHP reserves the right to refuse participation or suspend or revoke facility access when an individual engages in unsafe, threatening, disruptive or inappropriate behavior or fails to follow staff instructions.

9. Physical Activity and Assumption of Risk

MHP programs may involve physical exertion, exercise, movement, firearms-related training, simulated training environments and other activities involving inherent risks.

Participation in certain activities may require completion of a separate acknowledgment of risk, informed consent, release of liability, participant waiver or other agreement before participation begins.

These Terms of Service do not replace any separate participant waiver, release or acknowledgment required by MHP.

Participants are responsible for determining whether they are physically capable of participating in an activity and should seek appropriate professional medical guidance when necessary.

10. Firearms and Training Equipment

Certain MHP programs may involve firearms, simulated firearms, laser-equipped training firearms or related training equipment and technology.

Participants must comply with all applicable laws, MHP safety policies and instructor directions.

MHP reserves the right to immediately discontinue an individual’s participation if MHP staff determines that the participant’s conduct, condition or actions create a safety concern.

11. Training and Performance Disclaimer

MHP provides training, instruction and educational experiences designed to develop human performance and related skills.

Individual experiences and results will vary.

MHP does not guarantee any particular physical, cognitive, professional, leadership, shooting or other performance outcome from participation in its services.

12. Communications

By registering for or purchasing an MHP service, you acknowledge that MHP may send communications reasonably necessary to administer your registration, purchase, membership or participation.

These may include email or text confirmations, reminders, scheduling information and important service updates.

Marketing communications will be sent in accordance with the consent provided by the recipient and applicable law.

13. Intellectual Property

Unless otherwise stated, the MHP website and its original content, branding, graphics, photographs, videos, written materials and training materials are owned by or licensed to Mercury Human Performance.

You may not reproduce, distribute, modify, sell or commercially exploit MHP intellectual property without prior written authorization.

Third-party trademarks, software, technologies and intellectual property remain the property of their respective owners.

14. Website Use

You agree not to misuse the MHP website, interfere with its operation, attempt to gain unauthorized access to systems or information, introduce malicious software or use the website for unlawful purposes.

MHP does not guarantee that the website will always be available, uninterrupted or free from errors.

MHP may modify, suspend or discontinue website functionality when reasonably necessary.

15. Third-Party Services

MHP may use third-party providers for payments, booking, registration, communications, analytics, advertising and other business functions.

Your use of certain third-party services may also be subject to the applicable provider’s terms and privacy policies.

MHP is not responsible for interruptions or failures caused solely by third-party systems outside our reasonable control.

16. Limitation of Liability

To the fullest extent permitted by applicable law, Mercury Human Performance and its owners, employees, instructors, contractors and affiliates will not be liable for indirect, incidental, special or consequential damages arising from the use of the MHP website or services.

Nothing in these Terms is intended to exclude or limit liability where such exclusion or limitation is prohibited by applicable law.

Additional releases, assumptions of risk and liability provisions associated with participation in MHP activities may be addressed through a separate participant agreement or waiver.

17. Privacy

Use of the MHP website and services is also subject to the Privacy Policy contained on this page.

Information submitted through registrations, purchases, bookings, memberships and website forms will be handled in accordance with this Privacy Policy and applicable law.

18. Governing Law

These Terms of Service are governed by the laws of the State of Texas, without regard to conflict-of-law principles.

Any disputes relating to these Terms or MHP services will be handled in accordance with applicable Texas law and any additional agreements entered into between Mercury Human Performance and the participant or customer.

19. Changes to This Privacy Policy and Terms of Service

Mercury Human Performance may periodically update this Privacy Policy and Terms of Service to reflect changes to our services, business practices, technologies or legal obligations.

Updates will be posted on this page along with a revised “Last Updated” date.

Where required by applicable law, we will provide additional notice or obtain consent regarding material changes.

Contact Mercury Human Performance

Questions regarding this Privacy Policy, these Terms of Service or your personal information may be directed to:

Mercury Human Performance
13673 Fitzhugh Rd, Bldg 1
Austin, TX 78736
512-608-8670